About & contact

Before I was a developer, I managed people, processes and complex operational environments.

That experience directly shapes the way I build systems today. To me, developing a system doesn't start with code — it starts with understanding the business, the people who work in it and the processes that happen in practice. Only after we understand what's truly needed can we simplify the process and build a clear, efficient and practical system.

I hold a bachelor's degree in Information Systems and have roughly ten years of experience in command, management and leading processes as an IDF officer, including reserve service, at the rank of Major. The combination of technological thinking, operational understanding and management experience is the foundation of my approach to every project — understand the problem first, then decide how best to solve it.